The chapter I am currently reading is on changing Company practices: stopping the race to the bottom. Basically the idea deals with price cutting that affects the supplier or the person at the bottom. Most often it is not the company, that offers the deal, taking the cut
but people further down the line. How does this relate to me and my clients? Discounts that we give, although they can encourage sales, it also affects our bottom line and therefore decisions I make on hours and wages. Now of course I realise this, but what it does do that perhaps I was not taking into consideration, is it supports a mentality of stretching a dollar to have more.
How does this relate to me as a consumer? It is a mentality; that when purchasing goods or services, that really looks like greed. Paying less, often means there is money to spend on something else and lets face it, what is it that we honestly need more of. How many of us have to spend less to put food on the table. Although this may be a harsh reality for some, most of us have enough and the hunt for a lower price becomes a badge of consumerism. A question to ask? If I consistently look for the lowest price will I save money or will I pay in the long run due to the loss of jobs within our community, our province, our country.